Thursday, July 21, 2011

Radium One -A life saver for Twitter

At last Facebook and Twitter found their business model. Facebook's expected net profit for 2011 is to  rise in the tune of over $700 million , not bad on $2 billion revenue. However, Twitter is lagging and pundits question its long term survival without viable business model . Companies like Radium One could give new life  and meaning to Twitter's business model. Radium one will not be only company in the future which  would use social network data for its RTB ( Real Time Bidding) system. The RTB will be 24 billion dollar market  in next few years and data drawn from social network would be integral part of real time intelligence.
So do we assume that twitter will have its share in over  24 billion dollar market ? I suppose yes,  twitter is producing data that is near real time  and  data mining is much easier as there are 140 characters and few sentences to glean and churn out meaningful intelligence.

Wednesday, July 20, 2011

Google Plus- Fight of the Decade

I'm not great admirer of social networks. Personally, there is no added value to me except knowing who has on vacation and who has purchased new Car. However, I love to see some information about my links but I was so uncomfortable to leave  comments and message, because I don't know where it ends up. The second most annoying thing is when I'm getting   unwanted feeds. The system is not intelligent to understand my interests. Google + has solved the problems by providing Circles. I feel social networks will be relevant until these simulate the real social networking. Earlier, I avoided mixing my MBA colleagues with my relatives and friends but on Google plus I created separate Circle called "Babson". I really liked the feature.  And I hope there are millions like me who see the dire need of some privacy. Similar categorization is needed in the Twitter.

I'm sure Google plus will  corner considerable share. I see from business perceptive that nothing is undefeatable as initially people think about Facebook. Second lesson is that organizations should have the finger on the pulse of people, because this problem was existing for while and Facebook, being a leader simply ignored it.

It is not that Google is innovative so it wins against anything ,  but DNA of Google fosters  innovation which  is the core of it. On the other hand Facebook's DNA is  different as Mark is accused of stealing the idea and even code so if it is true then I feel Facebook struck in this juncture where at the fight of "decade" only innovator will win.We can draw the example from Microsoft and Apple and who is winning at last, the innovator.