Thursday, July 21, 2011

Radium One -A life saver for Twitter

At last Facebook and Twitter found their business model. Facebook's expected net profit for 2011 is to  rise in the tune of over $700 million , not bad on $2 billion revenue. However, Twitter is lagging and pundits question its long term survival without viable business model . Companies like Radium One could give new life  and meaning to Twitter's business model. Radium one will not be only company in the future which  would use social network data for its RTB ( Real Time Bidding) system. The RTB will be 24 billion dollar market  in next few years and data drawn from social network would be integral part of real time intelligence.
So do we assume that twitter will have its share in over  24 billion dollar market ? I suppose yes,  twitter is producing data that is near real time  and  data mining is much easier as there are 140 characters and few sentences to glean and churn out meaningful intelligence.

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